SWOT Assessment

Strengths, Weaknesses, Opportunities & Threats

• Strengths

  • Consistent Land Appreciation: 5% annual increase over the past 20 years.

  • High Return Potential: Property value can grow up to 400% with durian cultivation.

  • Durian Market Growth: 7.5% CAGR from 2021-2026.

  • Market Size: Market valued at US$17.6 billion, projected to reach US$49 billion.

  • Rising Demand in China: Imports expected to exceed 1.5 million tonnes, up from 300,000 tonnes presently.

• Weakness

  • Low Land Value: Limited immediate returns without active cultivation.

  • High Capital Requirements: Significant investment capital needed to setup.

  • Foreign Investment Barriers: Regulatory and logistical challenges for foreign investors.

  • Inexperience Risks: Lack of expertise in durian cultivation & farming.

  • Marketing and Management Gaps: Without strong marketing and management, returns may be suboptimal.

• Opportunities

  • Global Access: Real World Assets (RWA) underlying technology allows global investors to own fractionalize land with lighter entry capital.

  • Secure Transactions: The Blockchain ensures transparent and secure trading made immutable at public discretion.

  • Automated Income Distribution: Smart contracts automatically distribute durian harvest income-profits to investors, annually.

  • High-Demand Market: Invest in Musang King durians and be a part of the exotic fruits export market.

  • Scalability: RWA's land fractionalization allows worldwide investors to easily get on board the Harvest Ville's ecosystem.

• Threats

  • Climate Risk: Extreme weather can affect durian yields.

  • Pest and Disease: Pests and diseases can harm durian crops.

  • Market Fluctuations: Durian prices can vary with market demand.

  • Regulatory Changes: New regulations could impact operations.